How CarFax Benefits Your Car Dealership

We are now living during times that will dictate the spending of many families more closely than ever before, and the option of a previously-owned car will appeal to many that are re-entering the workforce and adjusting to the new normal. The valuable knowledge that can be gleaned from finding out if a car has been in a wreck or previously seen some bodywork can help you in the final decision that is dictated by the value to actual cost ratio.

The History of CarFax

In 1986, things were a bit different within the auto industry as a whole then they are now, but many basic principles were the same. The speed and ease of the transaction were not comparable to anything that exists now, but customers still wanted to know very key traits of an all-important element: the vehicle's overall history.

Carfax were the original creators of the Vehicle History Report that year, and are still trusted by car dealerships across North America to help find, spread the word about, and sell previously-owned cars. They are the professional's well-established resource for 37 manufacturer Certified programs and are integrated into hundreds of acquisition and dealership website template tools, and featured on thousands of car-related web portals.

We are now living during times that will dictate the spending of many families more closely than ever before, and the option of a previously-owned car will appeal to many that are re-entering the workforce and adjusting to the new normal. The valuable knowledge that can be gleaned from finding out if a car has been in a wreck or previously seen some bodywork can help you in the final decision that is dictated by the value to actual cost ratio.

You could be at an auction, buying wholesale, or getting ready to take in a trade: the main objective as a car dealer is to acquire inventory that the buying public really desires, from 1-owner vehicles to those who have never encountered  an accident. Any vehicle that has a CarFax report finds its way off the lot to a happy new buyer 17 days faster than those without one.

Customer Buying Trends

Car buyers are now spending over 60% of their time researching their next purchase online, and by using CarFax dealer reviews and vehicle history reports wisely, you are adding an extra tool to your business that will ultimately see many more customers visiting your dealership with a purchase in mind. It has proven to be so useful over the years to be able to have multiple installments of information compiled from police reports, insurance companies, and shops that do bodywork to protect your dealership from getting into hot water.

Dishonest individuals that will pull scams such as rolling back the odometer effect more than 450,000 car sales annually. Having the peace of mind  that a CarFax report can offer is one way of reaching out and letting the customer know that you want them to flourish after their purchase, instead of the opposite result which leaves them on the side of the road with a faulty vehicle.

In cities such as Fort Lauderdale and all over America, nearly 60% of consumers are choosing the car dealerships that eventually win their business based on their reputation. We also encourage anyone looking for a new or used car to look at Google, Yelp, and Cars.com to help make the choice about the first place they walk into. 

Carfax Snapshot

The history reports that Carfax generates have a viewership of more than 170 million times per year, helping buyers to make their decision with more background knowledge and confidence. Carfax Snapshot is an awesome new product that offers the potential for car dealership websites to access past damage report data at all places where the vehicle is looked at on the URL.

CarFax is the owner of the world's largest vehicle history database, and both The Washington Post and Glassdoor.com hailed it for being one of the nation's top workplaces. Their “Snapshot” feature is one that is of great use to us here at CarCasm, and they also offer other front-running dealer solutions such as CarFax Used Car Listings, Carfax History-Based Value, My CarFax, as well as their flagship CarFax Vehicle History Report.